Srike A Rock Impact Campaign
Strike A Rock has led an extremely successful impact campaign to date. We have co-hosted over 45 impact screenings around the world with a view to raising local and international awareness around the continuing socio-political crisis in the Marikana mining community. We have had university-wide screenings nationally and internationally including the University of KwaZulu Natal, University of Johannesburg, University of Stellenbosch, University of Cape Town, Centre for Law and Society UCT, University of the Witwatersrand, King’s College London and SOAS University of London. We are currently in talks with the University of Ottawa’s International Development and Global Studies department and the Labour Studies Seminar Series at Rhodes University. The film has also been included in the official university curriculum at the University of the Witwatersrand’s sociology department, SAE Institute South Africa's film programme and the International Honors Program in Cape Town.
We have hosted impact screenings in Durban, Cape Town, Johannesburg, Nkaneng, Stellenbosch, Grahamstown, East London and Mpumalanga in South Africa; Nairobi in Kenya; Botswana; London, Brixton, Sheffield and various other locations in the United Kingdom. We have organised screenings for a wide array of local and international not-for-profit organisations, large corporate entities, private individuals, universities and institutions such as Equal Education South Africa, Tshisimani Centre for Activist Education, Restless Development UK, Docubox, Rethink Africa, Vermillion and Original Tembisa Film Club.
We provide all impact screeners with our screening pack, which includes Strike A Rock marketing materials, an audience contact sheet for audience members to fill out if they would like to receive any updates from us, a feedback form for screeners to record important facts and figures at the screenings and a petition in support of Sikhala Sonke's demands from Lonmin Plc and SA Government, which audiences are encouraged to sign after screenings. Also included in the pack is the Strike A Rock 'Take Action' pamphlet, which explains how audiences can involve themselves in our impact campaign. Individuals are invited to support Sikhala Sonke directly by making a direct electronic donation or helping the women of Marikana to get the items listed at the link on the pamphlet.
Audience members can also help the team take the film on a mobile impact screening tour to mining affected communities across the global South by donating directly to our campaign. The pamphlet also tells the audience how to book their own impact screenings to support the campaign. As well as circulating the pamphlet, we encourage screeners to ask their audiences to make monetary donations for the women of Sikhala Sonke and for our impact campaign directly after the screenings. Any donations that are received at the events are tallied and recorded on our collections receipts. It is critical for transparency and good governance that two people are always involved in counting and verifying any donations received. We are currently in the process of retrieving the bulk of the feedback forms from screeners and will soon be able to accurately assess the level of impact and reach that our campaign has had thus far.
Our first community-based screening in a mining affected community took place in November 2017 in the Sekhukhune Community in Limpopo, South Africa. This series of community screenings form part of the Centre of Applied Legal Studies and Action Aid’s project to educate mining-affected communities around South Africa on their rights and responsibilities. Strike A Rock will be screened alongside an array of talks and workshops focusing on knowledge building and rights education. Our most recent community screening took place in Somkhele mining community in KwaZulu Natal, South Africa in conjunction with Action Aid, MACUA, WAMUA, CALS and Myeki Concerned Group. It is our aim to continue to screen Strike A Rock as part of this series throughout the year in 2018.